Boxed Water is the latest in water packaging trends from Michigan-based Boxed Water is Better. The company produces well designed milk carton style boxes for its water. The cartons are shipped unfilled and filled on demand as needed dramatically reducing transportation costs and environmental impact.
The boxed water packaging is made from up to 90% renewable resources. It features a solid white carton with the graphic design done in black creating a sharp, highly effective package design that reads “Boxed Water is Better for the Earth.”
The company said the concept for the Boxed Water started with the simple idea of creating a new bottled water brand that was more environmentally responsible and gives back a bit – they found that it shouldn’t be bottled at all, but instead, boxed. So they looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.
Boxed Water is Better says their carbon footprint is dramatically lower as the boxes are shipped flat to their filler and filled only as demand is created, opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then shipped back for consumption.
As a comparative example the flat, unfilled boxes they can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles.
Their cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly. We’re also giving 20% of our profits back to the resources our product is composed of – water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it’s part of our company’s ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it’s sold and consumed in.
Currently Boxed Water is Better is available at a number of retailers in the Grand Rapids, Michigan area though I wouldn’t be surprised to see the concept expanded to other metro areas around the country.