San Francisco -based Method will appear in a feature this Saturday and Monday on the popular home shopping channel HSN (Home Shopping Network). HSN will premiere on Saturday at 7am and 11pm and then will feature Method products on Monday in a program called "Healthy Home Featuring Method" at 4 and 9 am.
The network will feature Method's popular "Detox your Home" kits in four configurations, lavender, go naked, pink grapefruit and variety. Each kit will sell for $19.98 nearly $10 less than from Method directly. As part of their new relationship with HSN, Method is also launching a co-branded reusable shopping bag with HSN. The bag is available for $14.99 individually and is also part of the exclusive "Detox your Home" kits being offered.
The fact HSN is featuring Method products is an interesting gauge of the all important mainstream acceptance of greener more eco-friendly products.
Method has built its business on offering consumers greener more eco-friendly products with a focus on design and innovation. The idea behind Method's strategy is consumers are more likely to accept these types of products if they are presented in a higher end more visually appealing fashion. As a result the company has placed a premium on the design and packaging of its products.