Me & Goji is an interesting new company based in New Hampshire that makes custom made cereal for its customers. Me & Goji focuses on using high quality organic/natural ingredients, an innovative web-based cereal creation system, simple effective design and environmentally friendly packaging to make the whole experience of creating custom cereal as easy as possible for its customers.
Adam Sirois, Me & Goji’s founder told me about the unique name of his company. “Goji comes from goji berries which are pound for pound probably the healthiest food on earth,” said Sirois. “They are found in the high altitude of the Himalayas in Tibet. The “me” in the brackets allow for interpolation which invokes the theme of customization: anything or anyone can be inserted.”
Creating a custom made cereal is simple. Me & Goji offers five different cereal bases to begin with and more than thirty individual ingredients to add in order to create a your own unique blend. Pricing is individual based on what you add to your custom blend.
I put together a blend which I aptly named “Rider’s Cereal Blend” which consisted of Artisanal Cereal blend base (multigrain oat bran, rye, spelt, barley, amarath and wheat germ) cacao nibs, granola, goji berries and pumpkin seeds. The blend was delicious I loved being able to put exactly what I wanted in my cereal – what a cool concept.
The cereal comes in a canister with a custom nutritional label to match your own cereal blend. Sirois designed the look and feel of the canister which is a very functional container for the cereal.
The cereal is shipped in a cardboard box made from 100% post consumer recycled material. The shipping boxes Sirois uses are made by Chicago-based Globe Guard and are custom sized to fit his cereal canister which allows Sirois to further reduce waste and keep his environmental impact as low as possible.
“We are extremely happy with the packaging,” Sirois said. “Functionally it has suited all our needs, especially in terms of getting our product safely in good shape to the consumer, which should not be overlooked since our product is shipped directly.”
If adding high quality organic items like Maine Blueberries, cacao Nibs, Goji Berries, Hunza Raisins, Goldenberries and many others sounds good then I’d suggest checking out Me & Goji.