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Posts tagged as “Boxed Water”

Boxed Water from Boxed Water is Better

Boxed Water is the latest in water packaging trends from Michigan-based Boxed Water is Better.  The company produces well designed milk carton style boxes for its water.  The cartons are shipped unfilled and filled on demand as needed dramatically reducing transportation costs and environmental impact.

The boxed water packaging is made from up to 90% renewable resources.  It features a solid white carton with the graphic design done in black creating a sharp, highly effective package design that reads “Boxed Water is Better for the Earth.”

The company said the concept for the Boxed Water started with the simple idea of creating a new bottled water brand that was more environmentally responsible and gives back a bit – they found that it shouldn’t be bottled at all, but instead, boxed. So they looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

Boxed Water is Better says their carbon footprint is dramatically lower as the boxes are shipped flat to their filler and filled only as demand is created, opposed to most bottled water companies that ship their empty bottles across the globe to be filled, then shipped back for consumption.

As a comparative example the flat, unfilled boxes they can fit on 2 pallets, or roughly 5% of a truckload, would require about 5 truckloads for empty plastic or glass bottles.

Their cartons can also be broken down to their original flat state, are recyclable in most areas, and will be everywhere shortly. We’re also giving 20% of our profits back to the resources our product is composed of – water and trees. Not only does it simply make sense, but we really enjoy supporting water and forestation organizations as it’s part of our company’s ethos and way of thinking to give back and participate. All that and an over-arching focus on simple and beautiful design that compliments our brand as well as the spaces it’s sold and consumed in.

Currently Boxed Water is Better is available at a number of retailers in the Grand Rapids, Michigan area though I wouldn’t be surprised to see the concept expanded to other metro areas around the country.

Boxed Water Hits Marketplace Nationwide

AQUA2GO is a new boxed water now available in many locations.  The company claims its water is much more sustainable than bottled waters and touts its packaging as a key component in its sustainability.  AQUA2GO  is purified through a reverse osmosis process.

AQUA2GO is packaged in Tetra Brik Aseptic packaging made by Tetra Pak Inc.  The company claims their product is 96% water and 4% packaging compared to a typical 80% product and 20% packaging.  The Tetra Brik packaging is made from 74% wood (paper), 20% plastic and 6% aluminum.

The company says because of its packaging its water has a five-year shelf life and is not susceptible to environmental factors like temperature and light like bottled water.  Their water requires no special storage, is compact and lightweight and the package can easily be flattened after use.

AQUA2GO is available nationally thanks to a deal with the large organic distributor Tree of Life.  AQUA2GO was  initially launched in Whole Foods’ Louisiana stores, Winn Dixie (100 stores along the Gulf Coast), Rouse’s, Langensteins and several other local New Orleans stores.

The new national distribution agreement with Tree of Life has expanded AQUA2GO’s presence across the country now making it available to other national merchants who do business with Tree of Life (such as WalMart, Krogers, Hy-Vee, Wild Oats, Roundy’s and more), as well as the remaining Whole Foods regions.

It will be interesting to track the reaction to this product in the marketplace.  AQUA2GO does not appear to be available in my region yet.

Despite the company’s claim its packaging is a better option in terms of the environment it should be noted that point is at the very least debatable.