Hallmark Eco-friendly Greeting Cards at Wal-Mart

Kansas City-based Hallmark has introduced a new line of eco-friendly greeting cards under its Connections from Hallmark brand.  The cards are sold for 94 cents each exclusively at Wal-Mart stores. 

The new greeting cards are smaller than standard size cards but offer consumers a tremendous eco-friendly value.  Made from fifty percent recycled paper and fifty percent sugar cane pulp the cards are unique in the marketplace.  The eco-greeting cards come with envelopes made from 100% recycled paper and are made in the U.S.

The line currently includes thirty card designs and will be adding another twenty-one designs by the summer a Hallmark spokeswoman told Sustainable is Good Products.

“We’re offering choices to consumers who wish to reflect concern for the environment when they make a purchase,” said Mike Perry, Hallmark vice president of new concept commercialization. “As the industry leader, Hallmark continues to look for ways to help people connect in meaningful ways that minimize impact on the environment. This is a step in an evolution of our products.”

“These cards have a noticeably different look,” said Perry. “They are smaller than an average-sized card, and the paper’s flecks indicate its unique materials. The envelopes are made from 100 percent recycled paper, and the cards are designed to be recyclable as well. It’s significant that no new trees were used in producing these cards.”

The sugar cane cards contain messages for birthdays and other occasions, and sell for 94 cents.

“We also made sure these cards have great messages – they’re cards you’ll want to send,” Perry said. “We’ve combined the quality consumers expect from Connections from Hallmark with an eco-friendly approach.”

Sustainable is Good Products found the new greeting cards featured on an end cap display at the end of an aisle in a local Wal-Mart store.  We purchased three of the cards and are quite impressed with their design and quality.  These new cards are a real bargain at 94 cents.  They feature a number designs covering all the major occasions / reasons one would purchase a greeting card. 

The cards are currently available in 3,600 Wal-Mart stores across the U.S.

Hallmark is working on another similar line of cards to be released this summer which will be sold through a variety of retailers.  Sustainable is Good Products will report on this line as soon as details become available. 

Comments

[Shawlin]

I found a great eco friendly card company called Eco-Expressions. Their cards are 100% post-consumer recycled paper (envelopes, too). What I really like about them is that they are artistic and original-not your standard Hallmark-type card. The ink is vegetable-based and the rack they come in is sustainable. They are printed in the US and the company gives money to lots of cool non-profits. You can also order online: www.eco-expressions.com.