Big Green Purse by Diane Maceachern

Diane Maceachern's Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World (Penguin 2008) is a new green book aimed at women.  Focusing on the power of the purse, Maceachern argues women can have significant influence in greening the world if they align their spending habits with enhanced eco-awareness. 

The book is a great resource for anyone not just women who are interesting in learning how to make better environmental decisions with their purchases.  The author covers twenty main areas of common spending including cars, cosmetics, food, beverages, cleaners etc and shows how smart spending and awareness can have a significant impact.  Big Green Purse provides the reader with suggestions of companies to consider buying from and argues its well worth the extra money to buy greener more eco-friendly products.

I found Big Green Purse to be an excellent resource and a great starting point especially if you haven't had much exposure to different areas of the marketplace where buying greener options can really help.  Even the more seasoned green shopper will find Big Green Purse useful as a resource and reference.

Diane Maceachern has a web site Big Green Purse with additional information on the book as well as a wealth of other useful info.

Comments

[Diane MacEachern]

Thanks so much for the excellent overview of Big Green Purse! You really captured the message of the book. I'll be eager to hear what your readers have to say! Thanks, also, for your good work overall. It makes a difference! Diane MacEachern, author, Big Green Purse.