Dell's Goal Become the Greenest Technology Company

Austin-based Dell Computers wants to become the "greenest technology company on earth," according to a recent company news release.  The comment comes as Dell has rolled out its Plant a Tree for Me campaign to Europe.

European customers can now have a tree planted for them with the purchase of a new Dell for 1 GBP (1 Euro fifty) for a notebook and 3 GBP (4 Euro fifty) for a desktop system.  The Plant a Tree for Me campaign is designed to offset the carbon generated by the electricity needed to power the computers for over three years.

The campaign, along with comments by the company regarding its greenness, are part of a commitment to reduce the "carbon intensity" of their operations by 15% by 2012, and a pledge to review their suppliers to demand that they too follow green practices.

In the United States, Dell has partnered with the Conservation Fund and Carbonfund.org to administer the Plant a Tree for Me program.  It is unclear whether they too will manage the initiative in Europe.