Sainsbury's Launching Milk in Bag Packaging
One of the leading UK supermarket chains Sainbury's is launching milk sold in a recyclable plastic bag pouch in thirty five of its stores beginning tomorrow.
The chain expects to have the bagged milk available in as many as 500 stores within the next year.
According to published reports the alternative milk packaging is expected to reduce milk packaging waste by up to 75 percent.
Environmental advocates believe replacing all milk packaging in the UK with the bagged milk could keep 100,000 tons of plastic waste from landfills.
The milk bags are made of recyclable LDPE plastic and are designed to fit inside a reusable jug which is sold separately. Consumers open the bags with a spike that pierces the bag and forms a no-leak seal. The used milk bags can be returned to Sainbury's stores or recycled with other household plastics.
The big question is how will consumers on the whole react to the packaging? Various forms of milk packaging are in use in Europe.
In fact the use of bags for milk isn't entirely new they've been in use in Canada and the EU for nearly a decade. Despite this fact they have yet to take off in terms of becoming the preferred method of milk packaging. So this latest push from Sainbury's will be interesting to follow.
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