Massachusetts-based Jim's Organic Coffee has introduced a new greener coffee bag made by fres-co.
The new 12 oz. bag will serve as the company's consumer retail packaging and incorporates green components never before used in a coffee bag.
The bag is the result of efforts by fres-co to produce a coffee bag that retains the ability to keep coffee fresh while using greener components. The new bag is the first generation of a coffee bag made with renewable resources on the concept of working to replace petroleum-based components in its old coffee bag with renewable ones.
Jim's Organic Coffee is the first coffee company using polylactide (PLA) resin in its bag. The new bags are made of 19% PLA used in a layer that replaces 48-gauge polyester in the old bag. The PLA used in the bag is from NatureWorks LLC, a stand-alone company owned by Cargill.
Made by fres-co, who makes coffee bags for a number of major brands, the bags are a major step towards the development of a green coffee bag.
Jim Cannell, founder of Jim's Organic Coffee told Sustainable is Good, "Any way we can move in a more sustainable direction without compromising quality is always a good thing. For us, this comes from simply asking our vendors what is new and, in this case, it was something a vendor had been working on for about a year."
"The rest of the bag is a foil laminate (plastic and aluminum foil). We have always felt that the greatest justice we can do for the organic movement is to provide great coffee. These are the best way to bag coffee if it is to stay fresh," Cannell said.
Cannell looks at the larger picture when assessing the greenness of his packaging. "If higher quality coffee moves people to purchase more organic then, yes, we consider it green," he said.
Jim's Organic Coffee's new packaging also received a face lift from well known graphic designer Edgar Stewart. Stewart's work is no stranger to packaging he's done work for Ben & Jerry's Ice Cream and Nantucket Nectars Juice among others.
"Edgar Stewart did the design working with my pictures and experiences," said Cannell. The graphic design works well with fres-co's matte finish select finishing which helps present the graphics in a unique and aesthetically pleasing fashion. The layout of the graphic design is also well done with the trail of steam from the coffee cup on the front of the bag ending right at the bag's one-way valve.
Jim's Organic Coffee's new packaging is currently available, the company sells direct to consumers through its web site. Its products are also available through a number of retailers and restaurants.
The new bags carry text on the bottom identifying their greenness, "This bag is the first generation of sealed, stay fresh coffee bags to include renewable resources in its design.