Martha Stewart GreenPan

Martha Stewart's cookware collection at Macy's has added a line of GreenPan cookware.  The GreenPan cookware was previously only available in the US through the home shopping network HSN. 

GreenPan is a new type of non-stick cookware that uses a ceramic-based nano nonstick surface called Thermolon instead of the plastic synthetics commonly used to create the non-stick cooking surface.  The manufacturer claims GreenPan is a more environmentally friendly form of non-stick cookware.

See our previous coverage of GreenPan.

GreenPan Eco-friendly Nonstick Cookware

GreenPan, a newcomer to the cookware marketplace made quite a splash in its US debut.  The cookware is marketed as an eco-friendly non-stick, the first such product since the invention of non-stick technology for cookware.

GreenPan completely sold out in its US premier on the Home Shopping Network (HSN) on July 26th.  The cookware was presented by Joy Mangano, President of HSN's subsidiary Ingenious Designs and chef Todd English.  It sold out of all four products presented, 24,000 pieces, in four hours.  The featured item was a six piece set that sold as the "today's special" for $89.90. 

GreenPan differs from other non-stick cookware on the market because it does not use Polytetrafluoroethylene (PFTE), the chemical name for Dupont's Teflon non-stick material.  The cookware is also not manufactured with perfluorooctanoic acid (PFOA), a chemical used in the manufacturing of traditional Teflon-based non-stick coatings.

The non-stick surface used in the cookware is a ceramic-based nano non-stick coating named Thermolon.  The coating can tolerate up to 850 degrees F (traditional non-stick coatings top out at 500 F). It has the look and feel of enameled cast-iron pans.

GreenPan cookware with Thermolon non-stick coating was developed in a partnership between HSN and the manufacturer, Hong Kong-based GreenPan LTD. 

The manufacturer also notes production of GreenPan cookware releases 50% fewer greenhouse-gasses compared to similar PTFE-based (Teflon) non-stick technology.

HSN is currently sold out of all GreenPan cookware.