Those of you who have followed Sustainable is Good know I've been interested in the growing trend in retail companies where “green” materials are being used in the production of gift cards.
I think the trend is interesting as it represents a rather odd place for companies to green their operations.
One of our readers recently let us know about two new greener gift card offerings he had noticed from LL Bean and Best Buy.
LL Bean is producing cards made from the corn-based Ingeo PLA material. The new cards make sense and seem to fit with LL Bean's overall image as an outdoor company.
The Best Buy cards are puzzling there are three of them in the series and not much is known about their makeup. A reader told us the new cards have a green magnetic strip instead of the traditional black and all throughout the strip are the words "recycled materials." We weren't able to get any from Best Buy with more details.
Perhaps they are testing the cards and then may consider expanding their use? The company has so many different gift cards on the market – switching to a greener material may actually be beneficial.
The beat goes on with the green gift cards and its something I remain interested in.