Eneloop Rechargeable Batteries

Eneloop is a new line of smart rechargeable batteries from GE Sanyo.  The batteries are different than other rechargeables in that they are capable of holding 85% of their charge for up to a year and can be recharged 1000 times.  Eneloop batteries do not suffer from the "memory" effect that plagues many rechargeable batteries.  When recharged using Eneloop's chargers the batteries charge or lifespan is not adversely impacted.

The batteries come from Sanyo Japan and have been popular overseas.  Several minor changes were made to the product's packaging and design for the US market according to Sanyo USA's Stacy Rupert. 

The name "eneloop" came from Sanyo's Japanese HQ and stands for "energy in a loop".   Both the batteries and their PET plastic packaging are recyclable. 

Graphic design of the Eneloop line is exceptional and original.  The batteries are white and the brand name appears in blue.  Packaging is minimal and well designed for sleek slim shelf appeal.   "Both the battery and packaging were designed by our Japan HQ for the 2 pack, 4 pack, 8 pack as well as the Compact Charger & 4 position charger," said Rupert.  "We did do some in house modifications to it as well for the US market."  The modifications to the packaging include the addition of the orange band on the top of the packages which clearly explains eneloop is a rechargeable battery.

Several of the packages where designed exclusively for the US market.  "Our Power Pack design and USB charger packaging designs were done completely in house by our own graphic designer in our office," Rupert said.

Photo of eneloop's USA packaging courtesy of GE Sanyo