act 2 GreenSmart
Its always good to a see a company innovating and making products out of rPET plastic. With PET being the packaging material of choice for every major bottled water and soft drink company in the United States, the plastic material is pouring into recycling centers and landfills at incredible rates. Companies who can figure out clever and innovative uses for rPET can make truly eco-friendly products and enjoy a growing market.
California-based Shoreline, makers of laptop cases and protective sleeves launched a new line within their brand called act 2-GreenSmart. The new act 2-GreenSmart line features laptop cases and sleeves made from 100% rPET fabric. With the motto "Bottles 2 Bags" the line is committed to using rPET fabrics for its products.
The products are designed to be comparable in quality and design to their conventional cases and sleeves. They represent the first items transformed to meet Shoreline’s self-imposed commitment to make all products it sells green by the end of 2008.
Each rPET 15" laptop case saves roughly sixteen 16oz PET bottles from being landfilled according the company.
Sustainable is Good had the opportunity to test one of the company's rPET laptop sleeves. We found both the design and quality to be high. The company says its sleeves keep about eight 16oz PET bottles from being landfilled.
All of our writers are heavy laptop users and travelers and this laptop sleeve was clearly designed with laptop users in mind. The sleeve provides excellent protection for your laptop and serves as an easy access padded zippered compartment within a larger bag or it can work as a standalone.
The entire laptop sleeve is made from recycled materials and is available in three different color combinations.
We'll continue to follow the greening of Shoreline with great interest. Perhaps more companies will follow in their footsteps.
Pacific Shaving Oil is exactly the type of product we look for at Sustainable is Good. The packaging is well done and unique and the product is effective and its use represents a tremendous savings of resources when compared to traditional shaving creams or gel.
The company states a consumer can get up to 100 shaves from the tiny bottle. Compare this to a standard steel bottle of shaving cream and you can see there is a significant savings of resources with Pacific's product.
The bottled water industry is taking a beating but manufacturers of reusable water bottles like Switzerland's
BIOgroupUSA makers of
In other BioBags news: BioBags are also now available at 
The kit arrives in a mailer made from reclaimed denim and can be reused by the consumer. Inside is a metal CD sized box containing a measuring tape and instructions on CD. "The denim bag has been used for a make-up bag, pencil case and even a sleeping bag for a stuffed animal," said Feuer UJeans.
Ribena
Celestial Seasonings
Earlier this year
Recycline, markers of the popular Preserve brand of household and personal care items made from recycled plastic, is offering many of its products in bulk quantities through internet superstore Amazon.com.
Chicago-based
It always interests me to find products marketed towards a specific community that are virtually unknown to other segments of the marketplace but yet could be quite successful if they were.
FYI online retailer
I was out looking for interesting products as I often do and I happened upon an item at







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