Provenance makes homeware products from recycled, reclaimed and renewable materials. The company has high ecological standards. Provenance products are manufactured exclusively from ecological materials: 100% reclaimed teak (100% post consumer waste), 100% recycled glass (100% post consumer waste), 100% renewable cork (100% sustainably harvested).
When the company was looking at redesigning its packaging its requirements were strict, whatever packaging was used must share the same standards as its products.
Provenance turned to London-based Jog LTD to develop its new packaging.
Fiona Hamilton from Jog told SISG by email, "Strong orange is used for the boxes to draw attention to the display, the corrugated board for these boxes is 100% recycled (100% post-consumer waste), and is left unbranded to encourage reuse (but can be easily recycled). It is self-coloured to make any in-store damage less visible, reducing the need for re-boxing."
Branding is restricted to the paper sleeves, which are made from 80% recycled paper (80% post consumer waste with 20% eco-pulp from FSC-certified sources), with minimal ink coverage and no foil blocking to ensure they can be readily recycled. Sleeves minimize waste when adapting packaging to different languages.
Where products are boxed, the sleeve carries a simple line drawing to identify the contents instead of photography for a cleaner aesthetic, as the retailer will always display the physical products. Where possible, cut-outs frame the material of each product, drawing attention to it as much as to the completed product, which should only be one form the material takes in a wider journey of recycling.
Like the products themselves, all Provenance packaging is made from materials that are 100% recyclable.
Jog LTD's work on the Provenance packaging didn't go unnoticed the agency took home a Gold award at the 2012 European Design Awards.