Adam Lashinsky's new book Inside Apple provides a glimpse into the ultra secret world of Apple design and development. One key area of note to SISG readers is Apple's secret packaging room where designers spend countless hours creating and perfecting the Apple product packaging experience.
The book went on sale yesterday and today the Internet is full of bits and pieces of info from the book.
According to the author Apple's secret packaging room is so secure employees needed to badge in and out of it. Inside designers would open hundreds of versions of Apple packaging all focused on making the consumers un-boxing experience the best it can be. Designers would create versions of Apple packaging and tweak them until they were perfect.
"How a customer opens a box must be one of the last things a typical product designer would consider," Lashinsky wrote. "Yet for Apple, the inexpensive box merits as much attention as the high-margin electronic device inside."
The book Inside Apple went on sale yesterday and is available on Amazon or through other retailers.