Finally a refillable K-Cup that people actually like is available for Keurig Coffee machines. The Ekobrew was developed by the Seattle based company Eko Brands and is designed to allow consumers to use their own coffee in Keurig K-Cup machines.
The Ekobrew starts to address a major problem with the K-Cup systems - waste. Estimates have more than five million K-Cups being discarded annually by consumers in the US.
The overwhelming majority of consumer reviews and feedback on the Ekobrew are positive.
What amazes me about this is Green Mountain Coffee Roasters (GMCR) who own Keurig didn't develop this themselves. The company was pushing a refillable K-Cup called My K-Cup but it had mixed reviews and never really caught on with consumers. In addition there had always been talk about developing a more eco-friendly K-Cup but that never seemed to take off.
See previous coverage on the K-Cup problem.