Finally a refillable K-Cup that people actually like is available for Keurig Coffee machines. The Ekobrew was developed by the Seattle based company Eko Brands and is designed to allow consumers to use their own coffee in Keurig K-Cup machines.
The Ekobrew starts to address a major problem with the K-Cup systems - waste. Estimates have more than five million K-Cups being discarded annually by consumers in the US.
The overwhelming majority of consumer reviews and feedback on the Ekobrew are positive.
What amazes me about this is Green Mountain Coffee Roasters (GMCR) who own Keurig didn't develop this themselves. The company was pushing a refillable K-Cup called My K-Cup but it had mixed reviews and never really caught on with consumers. In addition there had always been talk about developing a more eco-friendly K-Cup but that never seemed to take off.
See previous coverage on the K-Cup problem.
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First you say they didnt develope one, then you say they did....you are the one that appears confused!
Posted by: Foghorn Leghorn | November 07, 2011 at 02:52 PM
We started to sell these at our coffee website (www.ubuycoffee.com) and did some polling of our customers to get feedback on them after they purchased it. Overall, most of the folks found it much easier to use, especially over the Keurig My k-cup. Connivence is the big appeal with the K-cups so the easy clean-up is real important to get people thinking a bit more green in this area.
Posted by: Bob R. | November 10, 2011 at 08:36 AM