Packaging is supposed to catch the eye as your stolling through aisles in the store - the new Seventh Generation laundry detergent packaging made by Ecologic does just that.
The new fiber-based container packaging uses 66% less plastic than a similar sized plastic laundry detergent bottle. The fiber exterior acts as a shell which houses a liner filled with the detergent.
The liner is made from #4 LDPE plastic and the cap of the bottle is made from #5 PP plastic.
The fiber-based packaging stands out on the shelves in an aisle of products almost exclusively packaged in plastic bottles.
Seventh Generation's new packaging can be completely recycled in most communities. When the product is gone remove the interior liner and recycle at locations where plastic shopping bags are accepted (usually grocery stores). Flatten the fiber-based part and recycle with your paper and the cap can be recycled anywhere that accepts #5 plastic. If your community does not recycled #5 plastic consider recycling as part of Preserve's Gimme5 program.
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Very cool packaging. Functional and better looking than plastic containers. I see that they're recyclable, but why can't we take some things a step further and just reuse packaging??
Posted by: Kevin | July 15, 2011 at 01:42 PM