The Heinz PlantBottle will contain up to 30% plant-based PET plastic material similar to the configuration used in Coke's Dasani water bottles.
According to company estimates Heinz expects to sell 120 million PlantBottle ketchups in 2011. Heinz has come up with the mantra "Doing Well by Doing Good" to describe their usage of the bio-based bottle.
Coca-Cola's PlantBottle technology uses plant-based sugar cane ethanol from Brazil. As we reported last week another Coke product Odwalla recently switched their packging to a 100% plant-based HDPE plastic also made from sugarcane.
The new Heinz PlantBottle will be highlighted at the BioPlastek 2011 conference from June 27-29 in NY. The conference will feature in-depth discussion of the Coke/Heinz partnership.
In related news Coca-Cola will use the BioPlastek forum to formally announce the national distribution of its Dasani water in PlantBottle packaging.