Heinz Ketchup PlantBottle Coming to U.S. Stores in July

Heinz is partnering with Coca-Cola and using their PlantBottle technology in their 20 oz Ketchup bottles coming to US store shelves this July.

The Heinz PlantBottle will contain up to 30% plant-based PET plastic material similar to the configuration used in Coke's Dasani water bottles.

According to company estimates Heinz expects to sell 120 million PlantBottle ketchups in 2011. Heinz has come up with the mantra "Doing Well by Doing Good" to describe their usage of the bio-based bottle.

Coca-Cola's PlantBottle technology uses plant-based sugar cane ethanol from Brazil.  As we reported last week another Coke product Odwalla recently switched their packging to a 100% plant-based HDPE plastic also made from sugarcane.

The new Heinz PlantBottle will be highlighted at the BioPlastek 2011 conference from June 27-29 in NY.  The conference will feature in-depth discussion of the Coke/Heinz partnership. 

In related news Coca-Cola will use the BioPlastek forum to formally announce the national distribution of its Dasani water in PlantBottle packaging.

Coca-Cola Chairman & CEO Muhtar Kent and Heinz Chairman & CEO William R. Johnson with their new PlantBottle packaging

Comments

[vhmprincess]

I hope they put their organic ketchup in the plantBottle - the regular still has High Fructose Corn Syrup.

[Mlle]

If Coca Cola is using this new plant derived PET, which is used sugar cane ethanol from Brazil, isn't that also a negative, in terms of industrialization incentives in the country (destruction of natural habitat to accommodate growing agricultural needs of huge corporations)?

[Jacob]

I never try the Heinz ketchup before, but I agree with Mlle. Yesterday my friend told me that both of them are using sugar cane ethanol form Brazil.