Plumen has changed that with the Plumen 001 billed as the worlds first designer low energy light bulb.
Plumen gets its name from the word 'plume' - a bird's show feather, designed to attract attention to a bird's prowess and beauty.
The Plumen 001 has tremendous potential for both residential and commerical / retail applications.
The Plumen 001 has been available in Europe but coming in late April it will be available in a version designed for the US market.
The 001 draws 11 watts and produces 680 lumens with a lifespan of about eight years.
I'm excited about the Plumen 001 - anything to encourage more people to use and incorporate energy efficient lighting is a positive in my mind. Designers will love this light.
A Plumen low-energy concept light bulb is part of the permanent collection at MoMA.