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February 16, 2011



I maintain sustainable products review site and we have been wondering about Kellog's brand strategy with this one for some time.

We have seen many things like this happen in the US. Take for example, the other sustainability issues like the competition between biofuels and the grain markets.

I think companies like Kellog have some larger life cycle issues to worry about. Their grain harvest cycles would be one example. I have no information on whether or not real Beet is more sustainable than red-40. Maybe red-40 is made from recycled materials or something to that effect.

Just food for thought,

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