Innocent juice in the UK often is on the forefront of clever more eco-friendly packaging which values good design.
Innocent's latest packaging makeover is for its orange juice. The packaging was designed by Family(and Friends) a design firm specializing in brand identity and packaging.
The new carafe design is made from 25% rPET and is due in stores in the UK this month in two sizes 900ml and 1.35L.
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