The 2010 Globe Guard “Raspberry” Awards

BY DENNIS SALAZAR
At the end of the year we like to review the progress or in many cases, the lack of progress specific industries have made in terms of packaging sustainability during the previous twelve months. These industries are chosen because they often either promote themselves as being green or they target and sell into the green market.
In some cases there may be an outstanding company or two within the industry that is sincerely attempting to lead their specific market segment toward sustainable packaging. However for the most part, the industry as a whole has managed to allow another year to slip away without making significant change or contribution.
With this introduction and explanation, it is our displeasure, if not obligation to announce the following industries that are in our opinion, deserving of this dubious honor:
The Laundry Detergent Industry
It is ironic but some of the companies with the greenest sounding names are still promoting the largest bottles and packaging. The detergent aisle of any retailer continues to be much larger than it really needs to be because most manufacturers refuse to change and down size into concentrated versions of their product. They may believe we consumers are dumb enough to believe oversized packaging represents value or perhaps they simply don’t want us to know that we are paying twenty dollars for a couple of ounces of active ingredients and the rest is all water. Companies like Method Home have done an excellent job of downsizing their packaging while most others continue to talk green but deliver waste.
The Recycled Ink and Toner Industry
This is a fast growing market as people strive to reduce costs and attempt to do the right thing for the environment. What we have noticed is the number of companies that are now in this business and how few of them are eco consistent in terms of packaging. In many cases the corrugated packaging is white, printed in multiple colors with eco unfriendly coatings and laminates. All designed to catch the eye but difficult or in some cases impossible to recycle. I was recently shopping at a large office products retailer and ironically the only package that really stood out in the ink cartridge aisle was Dell in their plain brown corrugated box with simple black graphics.
The Children’s Toy Industry
The toy industry almost did not make the list but a recent week at Disney World made them a must inclusion. There is no better place to be on a vacation with kids and no company does a better job of marketing than Disney but until our recent trip there, I did not realize how many of the toys they promote to kids are made in China. In most cases they are completely over packaged, for display and undoubtedly for security reasons, the materials are not eco friendly (a lot of PVC pouches and clamshells) and I saw very few recycling logos or disposal instructions. Even though I have used Disney as an example, this industry runs rampant with irresponsible packaging and is quite deserving of this negative recognition.
More Bad and Some Good
You can always count on certain industries and groups to be included in a list of bad packaging or bad packaging use. Perennial winners (losers) are:
- The reusable bag industry – even ink loaded with lead did not slow down this environmental culprit of an industry. Most reusable bags are bad and no one seems to care.
- United States Postal Service – this darling of the green movement just a few short years ago continues to rest on their FSC laurels and has grown into one of the most packaging wasteful organizations around while losing billions of dollars.
A few industries that are making a real, green effort:
- The snack food industry – Even though in most cases the industry is not creating health foods, there is a legitimate effort to make their packaging healthier for our planet. We applaud Pepsi and their much maligned Sun Chips bag. It is only through experimentation and innovation that solid solutions will be found and their fearless approach to sustainability should be commended.
- The bottled water industry – only plastic shopping bags receive more negative press than these people and let’s face it, in the past, most of it was deserved. However, as much as we all hate to buy and drink bottled water, in some situations it is the best or perhaps even the only option. The bottles are thinner and the caps are smaller so we can see a lot less plastic is being used. The industry is also moving towards bio plastics which may be the best long term solution for an industry the green world loves to hate.
Overall 2010 was a good year filled with many opportunities as well as challenges. The smart, committed companies and industries did not lose their green focus and not surprisingly, most of them enjoyed very profitable and successful years.
Here’s hoping you, your company and your industries appear on someone’s good list at the end of 2011.
Dennis Salazar is the president of Salazar Packaging, Inc., a certified MBE (Minority Business Enterprise) company specializing in packaging products, equipment and solutions. With over thirty years in the packaging industry, he is known for his tongue in cheek sense of humor as well as his sustainable packaging passion and expertise.
To contact Dennis, please visit his web site: www.salazarpackaging.com
Also be sure to check out his blog Inside Sustainable Packaging