Whole Foods Market (WFM) in the Northeast region has changed the packaging to a much greener option for its in store fresh pre-packaged chicken. The new packaging eliminates the use of the #6 polystyrene tray in fresh pre-packaged chicken and is leak proof and freezer safe.
It is not known whether the new chicken packaging is being used in other Whole Foods regions.
The provider of the chicken, BC Natural Chicken LLC supplies chicken to stores east of the Mississippi, primarily focused on the northeast and mid-Atlantic regions according to trade publications.
Not much is known about the company which is based in Golden Colorado and bought the poultry division of Pennfield Corp for an undisclosed sum in 2003. The company also sells chicken under the brands Amish Select and Pennfield Farms. The chicken comes from Fredricksberg, PA.
The new packaging on the Whole Foods branded fresh chicken is a good step and reduces completely unnecessary excess packaging that has been a standard in the industry for years. The often white #6 polystyrene trays have become a staple in pre-packaged fresh meat packaging in the US and are always land filled after use.
While the packaging is a positive step, Whole Foods or BC Natural Chicken are not the first to use this type of packaging in the US.
As we reported back in March 2008, NY-based Murray's chicken switched to this type of packaging on Earth Day 2008. The company has been using the more eco-friendly packaging for nearly two years.
Other Whole Foods regions have used this type of packaging for their fresh chicken. It has been reported Whole Foods in California began selling Petaluma Poultry brand chicken in the no tray packaging last summer.
Hopefully Whole Foods will provide me with more details on the use of the no tray chicken packaging in their regions - which I will then post.