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December 03, 2009

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Terracurve

I have noticed the same label on other products, particularly in the food industry. One in particular: an "eco-green" portable coffee cup that is SUPPOSED to be used to reduce the level of disposable coffee cups one may use in their daily commute. They call it "eco green" for that purpose alone, as the cup itself is made from PLASTIC, and comes with the label "100% Recyclable". I thought the very same thing as you: "What does that mean? Is this just the same old plastic as anything else, or was it actually made from recycled materials?" Obviously, yet another company looking to profit off the green market.

Dennis Salazar

Hello Terracurve and thank you for the comment. I got a good chuckle out of it but the problem worsens every day and unfortunately this type of intentionally misleading green washing is everywhere. For now all we can do is expose it for what it is.

Dennis Salazar

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