Earlier this year eBay announced Green Team, a new initiative focused on helping both buyers and sellers use eBay more effectively in terms of sustainability. The initiative included a strong PR component pointing out what a great resource eBay is for the selling of used and re-purposed goods. It also provided sellers with useful information on how to save resources and improve the sustainability of the shipment of goods.
eBay is currently heavily promoting Green Team offering sellers 5 free listings a month and the access to support and discussion groups focused on sustainability.
As a longtime eBay member myself I have to say I think the concept is a good one.
The eBay Green Team initiative grew out of a grassroots effort begun in 2007 by a small group of eBay employees who wanted to put their environmental values to work.
Today the Green Team site offers sellers useful information on what packaging materials to use to improve the greenness of shipments. eBay has also worked with UPS and the USPS on improving efficiency and offering their customers discounts and more sustainable shipping supplies at no cost.Hopefully the efforts of the eBay Green Team will only continue to expand. The venue eBay provides is such an excellent resource for the trade of used and re-purposed items. I think the Green Team will help more and more people realize this fact and improve the environmental consciousness of those already using eBay.