A Colorado-based company Talus Outdoor Technologies makers of cutting edge Ski and outdoor masks recently changed their packaging to be more sustainable - a goal of the company's founder John Sullivan.
They eliminated the plastic bags used in their previous packaging for their Cold Avenger mask and switched to a box made with renewable energy that is recyclable and made here in the USA.
Sullivan found an ideal solution to his packaging needs from Chicago-based Salazar packaging.
"In my limited experience the operators of small businesses like mine do not have to turn their businesses upside down or spend a lot of money to make a real sustainable difference," Sullivan said."Although choosing to change our retail packaging is a major shift in both our environmental impact and our image from a graphic standpoint we did not have to make major changes in our business or product line."
Talus's Cold Avenger mask has received praise from outdoor enthusiasts including Backpacker magazine.
The Cold Avenger mask was updated for 2009 and is available online directly from the company or through a number of retailers.
Subscribe by email
Comments