Amazon has made tremendous progress in the last year regarding improving their packaging and making it more sustainable.
The online retailer introduced Frustration Free packaging which eliminates PVC clamshell style packaging in favor of plain customer friendly boxes with minimal excess.
Over the last year they have expanded Frustration Free packaging to more than 300 products and have shipped more than 1 million products in Frustration Free packaging according to a memo posted on Amazon's website from its founder Jeff Bezos.
Amazon has also done something revolutionary. They have created an extensive packaging feedback section where customers can rate the packaging of products they've ordered, post comments and even upload photos.
The Packaging Feedback section is available to customers and includes items they've recently ordered for ratings. I was impressed with the level of detail of the Packaging Feedback section. It is the first dedicated forum that I know of where customers can interact directly with a retailer regarding packaging.
Amazon says more than 115,000 customers have already more than 200,000 packages they've received.
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This is great news! I had didn't know about Amazon's Frustration Free packaging program. I recently launched an online business myself selling organic cotton baby clothes and I did a lot of research on packaging, mostly to prevent the use of fillers without having to stock tens of different box sizes. I ended up buying the GlobeGuard boxes and EpFlex Renew biodegradable air filled fillers. These are a bit more expensive than conventional packaging but it is totally worth it!
Posted by: Organic Baby Clothes | November 29, 2009 at 04:27 PM
I never realized that packaging was a problem to Amazon? I usually buy books from amazon, and the packaging to me was ok. May be the packaging problem was in hefty stuffs.
Posted by: Personal Massager | December 09, 2009 at 10:42 PM
i bought a cd and the case came broken i do not know who to call,need a replacement
Posted by: david borrego | February 02, 2011 at 08:53 PM
your shipping was great. packaging great and fast ordering. couldnt be better Thank You Jackie
Posted by: Jackie R. | July 20, 2011 at 11:18 AM
I received two gift same package. One was Wrapped the other was not. The Kindle ordered for my Grand-daughter was not. The encluded message was not there either. I would say entirly unsatisfactory.
Posted by: Leonared A Reneau | November 27, 2011 at 06:36 PM
Recieved an order today and it came in 3 different boxes,the 2 inside boxes were damaged,but the outside box was not.Not sure the convection oven is damaged yet, it is a Christmas gift.To me it was dropped before being placed in the undamaged box to be sent off.Hope it workes.
Posted by: Barbara | December 15, 2011 at 07:47 PM