Amazon has made tremendous progress in the last year regarding improving their packaging and making it more sustainable.
The online retailer introduced Frustration Free packaging which eliminates PVC clamshell style packaging in favor of plain customer friendly boxes with minimal excess.
Over the last year they have expanded Frustration Free packaging to more than 300 products and have shipped more than 1 million products in Frustration Free packaging according to a memo posted on Amazon's website from its founder Jeff Bezos.
Amazon has also done something revolutionary. They have created an extensive packaging feedback section where customers can rate the packaging of products they've ordered, post comments and even upload photos.
The Packaging Feedback section is available to customers and includes items they've recently ordered for ratings. I was impressed with the level of detail of the Packaging Feedback section. It is the first dedicated forum that I know of where customers can interact directly with a retailer regarding packaging.Amazon says more than 115,000 customers have already more than 200,000 packages they've received.