The Ice Cube Diet is the name Hoodia, a natural plant used for appetite suppression for many years overseas is being marketed as in the U.S. The product is produced by Desert Labs.
I was impressed with the clean crisp packaging design - it immediately drew me in, I wanted to see what the product was - it looked so unique as it is sold frozen in the freezer.
Jane Walsh a spokeswoman from jcw PR who is representing the brand told me the packaging was designed to stand out and convey the product's natural content and quality.
"The designers thought that protruding the cubes will help the Ice Cube Diet package stick out in the store refrigerator and capture the buyer’s attention," said Walsh. "The extension of the packaging, with the cubes, also helped the product have more of presence on the store shelf."
The packaging was designed by Studio Merhav in Tel Aviv.
“The white color will serve us, we thought, in creating a sense of quality and freshness that the unique product deserves. We also extended the Hoodia on the packaging in order to stress out the naturalness of the product, using green in the logo and otherwise also helps with that,” the design firm told us.