GoGo squeeZ was launched in the US last year. I originally spotted them at Expo East in 2008 and was intrigued by their product design and packaging. They were back again this year and in just one year their product has taken off in the US market.
Using packaging originally designed for NASA, Menage a trios created the creative packaging design for the French applesauce company Materne makers of GoGo squeeZ.
Their product is a good one - 100 percent fruit no sugar added in a squeeze pouch. They make five flavors including two traditional applesauces, an apple peach, apple banana and apple strawberry.
Currently GoGo squeeze is available in about 1,900 supermarkets and children's retailers across the US. GoGo squeeZ 4-packs are available for MSRP $2.99. GoGo squeeZ single pouches are available for MSRP 99 cents.
Consumers can purchase GoGo squeeZ through Whole Foods, the natural section of supermarkets like Stop&Shop, Shaws and Jewel-Osco in select Toys ‘R Us/ Babies’ R US, and other select retailers across the US.
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I wonder how the environmental impact of packages like this compares to ordinary single-serve applesauce containers...
Posted by: Kirsten@Nexyoo | October 27, 2009 at 01:19 PM
Awesome packaging! Designers need to consider the environmental impact of products. Found a video on what some designers think about sustainable product design that was interesting. http://www.youtube.com/watch?v=c8RlhPmqCZU
Posted by: Nicole | October 28, 2009 at 01:08 PM
How is this a good product with "awesome packaging" (to quote Nicole's comment). Single serve applesauce? I can understand NASA needing individually sealed apple sauces but elementary schoolers?
Other than eliminating the need for a spoon, how is this an improvement over "traditional" single-serve applesauce ($1.59 for 6 at my local supermarket). And how is this more sustainable than a glass jar of apple sauce ($1.65 or less for 7 or more single servings) and a reusable container?
Posted by: Jen Mueller | November 19, 2009 at 06:20 AM