Loblaws Generic Packaging Design: Simple is Effective

Here are some great examples of simple packaging design - that transform a supermarket generic product line into a cohesive group of products. 

All of the products are part of the generics at Loblaws a Canadian grocery chain that also includes Atlantic SaveEasy, a chain of grocery stores in the Canadian Maritimes where these photos were taken.

The visual effect of all the stores generics in the same basic yellow color scheme is amazing and makes the products easy to identify for consumers.  I love how the packaging looks - esp the white vinegar.  

Images via nick haus

Comments

[lloyd Alter]

those designs are thirty years old, originally done by Don Watt and Associates. They were so popular when they came out that I once designed a kitchen in that yellow with big letraset helvetica letters on the doors saying what is inside.