Amazon.com Announces AmazonBasics Line of Products in Minimal Packaging

Amazon.com, Inc. announced the launch of AmazonBasics, a new private-label collection of consumer

electronic "basics" aimed at value oriented consumers.  The new line is exciting from a sustainability standpoint because it uses minimal packaging.

The AmazonBasics line currently includes audio video cables and blank DVD media, with additional accessories and other items to be added in the coming months.

"We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value," said Paul Ryder, vice president of Consumer Electronics for Amazon.com.

"We drew on our history of developing other private-label brands and combined that with our mission to
give customers the ultimate in selection and value. AmazonBasics is the result. We will continue to gather input from customers and evaluate opportunities for new products under the AmazonBasics brand. We aim to offer our customers as wide a selection as possible, and we think AmazonBasics makes a great addition to the brands we already carry."

The AmazonBasics line currently features a growing assortment of blank DVD media, cables and accessories, which are available now in the U.S. on www.amazon.com, with plans to introduce the line on Amazon`s international sites over the coming months.

All AmazonBasics products ship in Amazon.com`s Frustration-Free Packaging, which is easy-to-open and made from recyclable cardboard, alleviating plastic clamshells, wire ties and excessive packaging.

Comments

[Dennis Salazar]

Nice looking packaging but there is no real indication of what makes this packaging "minimal or green.

The samples shown are nothing more than die cut mailers with die cut inserts and that is nice but most packaging people will confirm die cut corrugated typically results in more waste than other designs.

Also, what is the recycled content of the board being used? If you create packaging waste you have an obligation and responsibility to use and re-use packaging waste as well. Saying your packaging is made from "recyclable cardboard" is no longer nearly enough.

Sorry but this reeks of more Amazon green smoke.

Dennis Salazar