The agreement sets in place a number of standards to significantly reduce the use of virgin wood pulp from the Boreal Forest. Prior to the agreement Greenpeace waged a five year campaign, Kleercut to draw attention to the fact Kimberly-Clark was cutting down Canada's Boreal Forest at an alarming rate to make its products.
Environmental advocates have been trying to get Kimberly-Clark to use recycled pulp and sustainably harvested wood pulp for years.
Under the agreement Kimberly-Clark has set a goal of ensuring that 100 percent of the fiber used in its products will be from environmentally responsible sources.
It will greatly increase its use of recycled fiber and fiber from forest certified to Forest Stewardship Council standards. By 2011, it will also increase the use of recycled and FSC fiber [from North America sources] to 40 per cent from 29.7 percent in 2007.
By 2012, the company will no longer use pulp from the Boreal Forest unless is it certified to the standards of the Forest Stewardship Council.