Whitelines Swedish Paper

Swedish paper company Whitelines recently released a new collection of eco-conscious notebooks and paper.

Their products are known for white lines as opposed to the dark lines found on many more conventional styles of notebooks and paper.  The concept is simple - the designer, Olof Hansson believes white "non-conflict" lines on paper are less distracting than dark - making the writing experience more focused and pleasurable.

Whitelines products are ideal for graphic or industrial designer as well as writers.
All notebooks produced by the company are labeled with their CO2 footprint.  All products are made in Sweden in a production process they company says causes "very low environmental stress in all parts of the production/logistics chain."  Their paper mill does not emit any carbon dioxide.

I've been using a Whitelines notebook for several weeks now and appreciate what an excellent writing pad this is.  The notebook is perfect for a designer to carry with them and sketch out ideas while on the bus or train. 

Whitelines products are available in the US online and at specialty writing/design supply stores.

Check Mr Bill's FLICKR stream for some writing samples on Whitelines paper