While we haven't seen this type of national action yet in the U.S. - there were several juice companies in the UK who made similar changes over the last year.
Naked Juice expects to have its entire product line transitioned to the 100 percent post-consumer recycled bottles in 2010, starting by converting all of its 32 ounce bottles in July 2009. Additionally, all of Naked Juice’s bottles will continue to be recyclable.
Consumers can begin looking for the Naked reNEWabottle this month for all flavors that can be found in 32 ounce bottles.
The new bottles are easy to identify – while the previous bottles were translucent, the Naked reNEWabottle is clear, showing off the vibrant juice inside, and will feature a label indicating that the bottle is 100 percent recycled. Products available in the 32-ounce size are Green Machine, Blue Machine, Mighty Mango, Chai Spiced Cider and Pomegranate Blueberry, as well as Protein Zone, which will be introduced in August.
Simply put, reNEWabottle is a bottle made from other bottles! These rPET bottles are plastic coded #1, which are easily recycled.
“The transition to 100 percent post-consumer recycled bottles is a major milestone that we have worked hard to achieve. It’s important for the earth, and that’s important to our consumers,” said Mikel Durham, general manager of Naked Juice.
“If you were plastic, wouldn’t you like to come back as a Naked Juice bottle? With the new Naked reNEWabottle, consumers can reduce, reuse, recycle…reincarnate!”