The packaging represents a major change in a sector of the market where common practice is to use multiple containers for baking and retail sale. Disposable metal trays are used for baking and then the goods are transferred to a second package for in store sales. The second package would ultimately be disposed of by the consumer as trash.The new packaging is Sealed Air's Renew-A-Pak made by Biosphere Industries.
Now the product stays in the new oven safe, microwavable trays all the way through to the consumer and are compostable at end of life, eliminating aluminum tray disposal, the need for a 2nd package or disposed of as waste at end of life.
While this new packaging isn't as glamorous as some of the other innovations we've covered it does make a significant impact in reducing waste and I'm pleased both companies were recognized for their work. It is this type of innovation that makes a major difference and its one we need to expand beyond Whole Foods to grocery stores across the country.