Whole Foods Baked Goods Packaging Recognized for Sustainability

Whole Foods Market (WFM) recently had new packaging its using for its baked goods recognized with an award at the 21st DuPont Awards for Packaging and Innovation.

Whole Foods new baked goods packaging is compostable is made from 100% renewable content. 

The packaging represents a major change in a sector of the market where common practice is to use multiple containers for baking and retail sale.  Disposable metal trays are used for baking and then the goods are transferred to a second package for in store sales.  The second package would ultimately be disposed of by the consumer as trash.

The new packaging is Sealed Air's Renew-A-Pak made by Biosphere Industries.

Now the product stays in the new oven safe, microwavable trays all the way through to the consumer and are compostable at end of life, eliminating aluminum tray disposal, the need for a 2nd package or disposed of as waste at end of life.

While this new packaging isn't as glamorous as some of the other innovations we've covered it does make a significant impact in reducing waste and I'm pleased both companies were recognized for their work.  It is this type of innovation that makes a major difference and its one we need to expand beyond Whole Foods to grocery stores across the country.

Comments

[Derrick Packer]

I am glad to hear Whole Foods is leading the way with renewable packaging. This type of action will hopefully inspire other grocery store chains to do something similar.