California -based SIRA Technologies is working with researchers from the University of Rhode Island Chemistry Department on a revolutionary packaging barcode technology which can alert consumers and retailers whether a product has been exposed to adverse conditions - affecting its safety.
If you have ever wondered whether the milk in your grocer’s refrigerator might have gone bad or if you left the pre-packaged meats on your kitchen counter too long, then a partnership between two University of Rhode Island chemistry professors and a food safety company will soon put you at ease.
Barcodes created by SIRA Technologies for use on refrigerated food products will incorporate an ink that will be rendered nearly invisible when conditions indicative of contamination exist, the ink will turn red and the barcode will be rendered incapable of transmitting data when scanned.
“We’ve all heard about people who have been sickened by contaminated food in recent years,” said Brett Lucht, who, along with colleague William Euler at the University of Rhode Island, developed the polymer that is added to the barcode ink to make it change color.
“Our partnership with SIRA Technologies is creating a smart packaging system that will prevent thousands of people from getting ill.”
The URI researchers began studying thermochromic pigments – those that change color at certain temperatures -- a decade ago when a cookware company sought a polymer that could be added to its products to make them change color when they were too hot to touch.
The heat-sensitive material they developed turned from red to yellow at 180 degrees Fahrenheit (the temperature at which a person would suffer a burn) and back to red when it cooled. That polymer generated interest from more than 100 companies that sought to incorporate it into dozens of different materials, from specialty fabrics to health care products. None of the companies, however, were willing to incur the added costs of refining the polymer for their specific uses.
But when Lucht and Euler modified their discovery into an irreversible polymer – one that does not revert to its original color after changing – SIRA Technologies took notice.
Bob Goldsmith, chief executive officer of the company, said that SIRA had developed a barcode that could sequester pathogens from animal blood and quantify the colony of pathogens with colored organic beads until the color emerges to activate the barcode and report the contamination.
The company’s subsequent search for an irreversible thermochromic ink led them to partner with URI in what is now trademarked and patented as The Food Sentinel System.
According to Lucht, other thermochromic indicators are commercially available, but they are expensive and they lack the archival feature required by regulatory agencies to track and trace products on a global scale. They also rely on human examination to judge whether the product has been rendered unsafe for consumption.
The cost of the SIRA Technologies barcode with the URI polymer will be less than four cents each.
The new packaging barcode technology has the potential to improving supply chains and in turn reducing wasted product and packaging.
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As Sira and Lucht well know - they have one very big problem with their solution. They don't own the patent for thermochromic barcode. The patent "Thermochromic Barcode," USPTO number 6,685,094 is owned by Pop! Technology with myself as the inventor. Give it a Google - we are on top.
Posted by: Jon Cameron | March 18, 2009 at 04:56 PM
Bob Goldsmith, CEO of Sira Technologies, called me again today very upset about my comments on this blog and asked that I post his patent also. He feels that while my comments were accurate, I insinuated he was a liar. Bob is actually a very sincere guy and working hard to save the earth of contaminants. I apologize he felt misbranded.
So, to set the record straight:
Bob and Sira have a patent titled "Detection of contaminants in food," 6,479,016. Bob's solution is unique because he uses a "double bar code." One of the barcodes "comprises a time-temperature indicator attached to a substrate."
If you are looking a for such a solution, I recommend you call Bob at (626) 795-0493 or check out his fascinating website at http://www.siratechnologies.com/
Posted by: Jon Cameron | March 26, 2009 at 02:36 PM