His latest venture, Globe Guard Products, provides sustainable packaging supplies direct to customers via the Internet. Globe Guard Products is a new concept and provides businesses access to greener packaging supplies at affordable prices. His latest venture should be a tremendous boon for small businesses across the country looking for sustainable packaging without the traditional high costs.
Interview & Discount
This week I was able to speak with Dennis about Globe Guard Products and learn about his new business. Dennis has graciously extended a 10% discount at Globe Guard Products for all Sustainable is Good Readers. Use the code "SISG" at checkout.
SISG: Tell me about Globe Guard Products and how it fits in with your other successful ventures, Salazar Packaging and the Globe Guard brand?
DS: After thirty years in the packaging industry, my wife and I launched our own company two years ago, Salazar Packaging so we could focus on the areas of packaging we cared for. One of those was sustainable, eco friendly packaging. The market was telling us they wanted genuine, green packaging products they could trust and not clouded by all the hype and greenwashing that has been so prevalent. That is when we decided that the best way to be able to manage the marketing, quality and relative “greenness” of any product was to create our own Globe Guard brand. Globe Guard Products.com was a natural evolution since it provided us an efficient way to satisfy the same needs of small and mid size volume customers who prefer the convenience of e-commerce shopping.
SISG: What makes the line so special and is it unique in the marketplace?
DS: Rider, as you know, our cornerstone product, Globe Guard shipping boxes are 100% recycled (PCW) content and are easily recycled. That product reflects our approach to market which is not only a concern with what a packaging product is today, but also what it will eventually become. Certainly a high recycled content is good and a high PCW content is even better but both have little value if ultimately the product is not easily recycled. We give that same thought and consideration to every product we add to our product line. We have all heard of products that are touted as compostable and well intentioned consumers buy them, only later to discover that the product will only break down in an industrial composting facility and there are none in the area where that product can be processed. Products guilty of that type of intentional or unintentional deception are not going to appear on our store.
SISG: Are you saying that all of your products fall into the same category in terms of composition and eventual disposition as your boxes?
DS: We really wish that was possible but in many cases the product we need and want is still in development. The packaging industry has not quite caught up to demand but new and much greener products are coming out almost daily. What we do promise is that we will be truthful about what we have to offer today and that we are committed to a continual product line improvement.
SISG: Globe Guard Products seems to be ideal for small to medium business owners is that the main segment of the market you're targeting?
DS: Our green store is definitely designed to serve the small to medium volume user but what we have found is that even very large green companies have packaging products they buy in relatively small quantities. Often times these purchases are made in a mail room or fulfillment center and unfortunately usually fly under their own corporate sustainable radar. This relates back to our concept of “eco-consistency” we developed and promote which essentially means that everything a company ships out should reflect the same care and concern for the environment that their green products do. We believe we have provided an economical and convenient place to buy genuinely green product if that is what that customer wants and needs.
SISG: I know sustainability is important to you - so how did you choose the products for the line and the materials they are made from?
DS: Our customers usually lead us to the products they need, our job is to make them as green as possible. We go beyond the typical packaging supplier and get involved in the design and help to determine the material composition as well as the post use recyclability. We ask our vendors the tough questions the market rarely does so we can be confident in the description and claims we make on Globe Guard products.com. Please keep in mind a big part of what we do is educate the market through our articles, presentations, our blog Inside Sustainable Packaging and even through our Eco Ed cartoon which is a regular monthly feature in Packaging World magazine. It is through these various mediums we are able to correct miss conceptions and much like you Rider and SISG, expose products so our customer are well informed and know what to expect.
DS: Two years ago when we were just getting started down this green path, the economy was already beginning to sour so we quickly realized that any product we took to market had to be competitively priced. The thought or idea of getting a “green premium” for any green packaging product was growing increasingly unrealistic so we put our experience and manufacturer relationships to work to be able to buy right so we could sell right. It often meant buying product in much larger quantities than we really needed but we also understood that was the investment that had to be made to make the end user price market competitive. Especially in tough economic times there is always a lower price available but we are convinced that our customers appreciate the authenticity of our products and the expertise that comes with them, so the value becomes as important as the price.
SISG: For those concerned about carbon footprint - where are the products in your new line made?
DS: Most of our products are made in the Midwest but our sources are truly coast to coast as we expand our manufacturing and even our distribution capabilities. Even though fuel prices are lower than they have been recently, we are very aware that transportation costs and carbon foot print concerns are major issue for all of us. That is why we are currently looking at opportunities that will enable us to do what we do more economically so our customer can feel as good about the way our products shipped to them as they do about the quality and greenness of their purchase.
To find out more check out eco friend packaging from www.globeguardproducts.com