Newton Running Packaging Fits the Shoe

Colorado-based Newton Running is using packaging that is very simple and cost effective yet at the same time the packaging is highly functional and very chic.

Using molded paperboard packaging in the shape of their shoes Newton has created something unique in their packaging. The packaging not only reduces waste by eliminating the need for interior tissue paper and other material commonly used in shoe packaging but it also provides a shell that is easy to stack and transport.

The company worked with TDA Advertising and Design on this packaging design. Instead of using additional paper and materials the shoes are stuffed with a pair of socks and reusable shoe bag.

Newton's packaging reminds me of the egg carton style packaging Pangea Organics uses for its bar soaps.