Callaway Golf has recently reconfigured the packaging for its boxes of golf balls to make them more sustainable. The California-based golf money is among the top brands in the industry so their packaging redesign in which sustainability was a key focus is important.
Packaging Design Magazine included the Callaway golf ball packaging in their December Sustainable Packaging Issue.
Callaway worked with Caraustar, a leader in recycled paperboard packaging solutions. The company took Callaway's two piece box design - which is standard in the high end golf ball market and redesigned it to a one-piece box design.
Steven Mahler, Design Manager at Caraustar said the new design improved the overall efficiency of the packaging by reducing its weight by nearly 1oz. The new design reduced the shipping carton and packaging materials by roughly 50%. These savings translate into significant environmental and cost savings for Callaway.
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I am the President of a consulting firm (smallbusiness-consulting.ca)and I am the owner and author of The Green Market (http://thegreenmarket.blogspot.com). I want to thank you for your efforts promoting Green in 2008 and I would like to support your ongoing efforts for 2009. As the economy is in a free fall, Green is entering a critical stage in its life cycle and now more than ever we will need to disseminate the facts about our environment and the role we can play in addressing these complex issues.
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Posted by: SBC | January 14, 2009 at 06:39 AM
Maybe check out the new Hybrid golf ball packaging for their award winning, cost saving minimal "green" packaging since 1990. Utilizes only 40% post consumer stock.
Posted by: Pete | December 07, 2010 at 12:21 PM