Preserve Expands Kitchen Product Line; Will Be Available at Target

Preserve has launched a series of new products to add to their popular kitchen line.  The products come as the company is expanding its reach to more and more consumers thanks to growing retail partnerships with companies like Target.

The Massachusetts-based company is known for making products out of recycled #5 polypropylene plastic. 

Preserve’s new products include a liquid measuring cup, a dry measuring cup set, small colander, nesting mixing bowls and a 2 pack of food storage containers.  The new products add to their current line which includes recycled plastic cutting boards, Paperstone cutting boards, single storage containers and a large colander.

Preserve’s marketing Director C.A. Webb  told me all of their kitchen products were designed by CT-based industrial design firm EVO Design.  Preserve has had a long standing relationship with Evo and their latest products show a continued focus on design and functionality. 

Loyal customers may also notice Preserve has updated their brand logo and tagline.  The update came from working with the firm Continuum

Preserve Coming to Target

Consumers can find the new Preserve products at Whole Foods stores across the country.  Beginning later this month Preserve plastic cutting boards will be featured at more than 400 Target stores as part of a special eco-endcap display.  Target currently sells Preserve’s adult toothbrushes.

In January Target will begin carrying Preserve mixing bowls, cutting boards and colander in their regular kitchen section.