BY JACKIE DELISE
It takes courage to go green…
…to become a pioneering leader and break out of the ‘wait and see’ mode, when it comes to the subject of sustainability!
In 1869, the Union Company of Pennsylvania made a paper bag making machine that combined all the best features of previous other machines. This company really started the paper bag making business.
Fast forward, plastic bags were introduced in the United States in 1977 under the premise that the manufacturing process of paper bags were wreaking havoc on trees and forests, as well as destroying natural habitats for wildlife.
Plastic bags were seen, at the time, as a far superior environmental alternative to paper bags.
Last year, San Francisco banned non-biodegradable plastic bags in its large grocery stores and pharmacies. Oakland and Los Angeles followed.
In my state of Connecticut, it was just announced that Westport is the first town to ban plastic shopping bags.
Beginning in March 2009, retailers who use plastic bags (with some exceptions to include use for produce), will be fined $150.
Some folks may be opposed to the ban, as it is not necessarily better for the environment if it takes more trucks and fuel to deliver the same amount of paper bags (as plastic), to a store.
But the pros outweigh the cons~
*A blurb on Plastic News notes that a retailer uses three plastic bags to every one paper bag.
*Plastics are down cycled vs. recycled, and typically reprocessed, only once before going to a landfill or incinerator.
*Paper may be reprocessed six or seven times.
*Paper bags can be manufactured from recycled paper.
And, while we hear a lot about this, it is important to be mindful that not all plastics may be recycled. #1 PET and #2HDPE are those with the highest rate of recyclability.
As a collector of paper shopping bags for the past 30+ years, I am a big proponent of them for their utilitarian function, and simple beauty in its’ timeless aesthetic.
Plastic cannot lay claim to that.
I just read in the current issue of Graphic Design: USA about the Burning Man Art Festival in the Nevada desert and the showing of “2663 Urban Tumbleweeds”, an eco-art installation by design firm MLSK.
They sought to raise awareness of plastic bags as a common sign and symbol of waste and consumption and created a graphic statement on a grand scale: an art installation of 2,663 shopping bags which represents the number consumed each minute in the U.S.!
The bags are displayed against a “Trash Fence”, a name the participants coined when referring to the boundary fence that keeps participants and trash inside the festival limits.
Signage was made from recycled vinyl graphics, and communicated the story of the environmental impact of the bags.
Next stop: a New York City park where they plan to “artfully” intervene the bags within trees.
Since art is supposed to elicit a response, evoke an emotion or trigger a feeling within us, plastic bags are not pretty and this is not art!
It is a green badge of courage to use paper!
Going green is not a trend.
It is not fashionable to build sustainability into your lifestyle.
It is a fundamental necessity that must take place in order for our planet and us to survive in harmony.
Go paper!
Jackie DeLise is Vice President of Zunda Group LLC. Zunda Design Group creates brands that inspire, by designing visual identity and packaging that evoke emotions and connect consumers to their brand, ultimately captivating attention and purchase intent at retail. Jackie can be reached at j.delise@zundagroup.com.