I was looking for new interesting products with excellent design at Expo East and one product line I really liked was Blum Naturals.
Blum (pronounced bloom) is a new skin care line from Jean Pierre Cosmetics.
Blum Naturals launched with three different types of cleaning towelettes, an exfoliating face wash, oil absorbing tissues, and daily eye cleansing pads.
I spoke with the line's founder Albert Savdie who emphasized his products all are dual use products.
“The towelettes are not only for removing makeup, they are also to be use as cleansing towelettes, one product with twice the effect,” said Savdie.
I was immediately drawn to the graphic design of the product's packaging. The bright well used colors and a clear packaging design layout make Blum Naturals standout on the shelf.
We've seen the bag style packaging become much more popular here in the US. As many may know it uses significantly less plastic than the hard plastic tubs these types of products were almost always packaged in.
Savdie said the packaging was designed by a student at the Pratt Institute as part of a design competition the company held with the school. The competition included naming the line, creation of a tag line, packaging and ads.
Isabel Carrizales came up with the winning design which was debuted last week at Expo East in Boston.
“It was very hard to choose between the top two designers – but we did at the end and everyone was happy,” said Savdie.
Blum Naturals should be available next week on drugstore.com as well as drugstores, supermarkets and mass retailers in the near future.