South African retailer Woolworths recently introduced a new form of packaging for its on the go sandwiches.
The previous version was made from plastic the new version is made from FSC certified cardboard with a corn-based plastic window.
The packaging design is also innovative. The cleverly designed box ‘unzips' into a handy, self-contained and disposal tray.
The retailer initially launched the new packs in the Western Cape and began rolling them out nationally from mid September 2008.
The new sandwich packs carry the stamp of approval of the Forest Stewardship Council (FSC), an internationally recognized body backed by a large number of leading conservation groups including WWF-SA.
Julian Novak, Woolworth head of foods explains, “Plastic made from oil is a non-renewable resource. Our new packaging is based on renewable and sustainable resources. The cardboard is certified as coming from well-managed forests, which means we're supporting responsible forest management. We are particularly proud of this packaging because it is the first time that certified sustainable cardboard is being used in South African food packaging.”
Even better, Novak assures customers that the introduction of the new packaging has had no impact on Woolworths sandwich prices.