HP has developed a new notebook PC which is sold directly in a messenger bag virtually eliminating all consumer packaging.
As part of a design challenge by super retailer Wal-Mart, HP developed the concept of selling a laptop computer directly in a stylish messenger bag.
The result of the new retail concept reduces consumer packaging by 97% for each laptop sold. Each new laptop is shipped in a master box of three to retailers like Wal-Mart. Factoring over box and master carton the total reduction of overall packaging waste is 65%.
The HP Pavilion dv6929wm Entertainment Notebook PC is sold in the unique HP Protect Messenger Bag, which guards the notebook during shipping and is put directly on a Walmart shelf. Customers leave Walmart with just their new notebook, accessories and a convenient, reusable messenger bag— and avoid the hassle and waste of boxes and excess packaging.
The HP Protect Messenger Bag is made from 100% recycled materials.
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This is ironic, considering some of HP's other excessivly wasteful packaging habits. See here:
http://www.theregister.co.uk/2008/07/18/hp_packaging/
or just google "hp excess packaging". Its hilarious, actually. A washing machine sized box for 32 sheets of a4 paper?
Posted by: Brendan | November 27, 2008 at 10:09 PM