Green Mountain Coffee, the coffee division of Green Mountain Coffee Roasters, Inc. (GMCR) unveiled new packaging for its 10-ounce and 12-ounce coffee lines including Signature, Fair Trade Organic, Flavored and Seasonal coffees.
Sustainable is Good reported extensively on the initial roll out of the new packaging.
This latest step completes the packaging makeover that began with roll-outs of the Newman's Own(R) Organics and Single Origin lines of coffee.
The redesign includes a vibrant palette of line-specific colors and illustrations that clearly differentiate one line of coffee from the other. The crisp, contemporary look also features improved communication that identifies the roast level, grind type, Fair Trade and organic certifications, and decaf options.
Along with an updated logo, these features help consumers easily find their favorite Green Mountain coffee.
As with Green Mountain Coffee's other recent packaging modifications, these bags also offer an environmental benefit. The film contains 19.4% PLA (polylactic acid), a polymer made from plant-based renewable resources. The company claims the use of PLA helps reduce the environmental impact of the packaging.
The packaging is made by fres-co.
Susan Cote, Director of Brand Marketing at Green Mountain Coffee, said, "We used a collaborative approach to design the new packaging lines, listening to the needs of our consumers, our wholesale customers, our sales team and our manufacturing group. Consumers will be really pleased with the strong visual shelf presence and clear product identification the new packaging provides."
The redesigned packaging is already appearing on store shelves.
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