Sonoco Produces More Sustainable Packaging for Heinz Baby Formula

Sonoco (SON), a North Carolina-based packaging company, makers of Target's new innovative cereal packaging have produced similar improved packaging for a Heinz product.

Sonoco's new rigid paperboard packaging was used for Heinz's Nurture Growing Baby Follow-on Milk product, available in the UK. The rigid paperboard can Heinz recently used to re-launch the product makes portion control and preparation easy and protects the product inside.

Made from two layers of recycled paperboard that are spiral wound and a high-barrier liner, the cans lock out moisture and oxygen that could compromise the nutritional integrity of the powdered infant formula. They also keep the powdered product from clumping so that it quickly dissolves when it's time to prepare a bottle.

The rigid paperboard can has other parent-friendly features, including a Sonoco-supplied Sealed Safe peelable membrane closure with a metal rim seamed onto the can's end and an easy-grip ring pull that opens the can easily.

That connection with parents was very important in the selection of the new package, says Christina Bouzala, H.J. Heinz Company. "Heinz Nurture Follow-on Milk powdered infant formula is a new brand, with a new formulation, and replaces Farley's Follow-on Milk product. With this important launch, we wanted a premium package that would make preparing baby's milk easier for our customers. The new Sealed-Safe opening system is much easier to open, while the custom overcap and scoop help ensure parents use the right amount of formula and provide their babies with proper nutrition."

Alan Kirby, U.K. sales director for Sonoco, says the company welcomed the challenge from Heinz to deliver a package that meets so many needs. "We're pleased to supply Heinz with a premium package that meets its requirements--easy to use, adds value through performance
and has shelf appeal."

"More and more companies around the world are choosing to package powdered infant formula in rigid paperboard cans as a cost-effective and more sustainable alternative," says Srinivas Nomula, Sonoco market segment manager."

Comments

[Skye]

How are these more sustainable when the package can't be recycled at the end life?