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June 12, 2008



I agree that this was a smart move for Fox. Trends in packaging are moving toward greener, more sustainable options and while it is important for consumers to choose green options, this is not possible until the producers provide these options. Packaging companies, like Blackburn and the company that I work for, Sunrise Packaging, have been making the right moves toward a more sustainable future in the packaging industry. I cannot applaud Fox enough for this decision. It sounds like it was not only a good environmental move, but also a smart brand move, proving that a company can make a smart, environmental packaging change without compromising brand strength.

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