UK candy manufacturer Fox's Confectionery recently changed its candy jar packaging from PVC to PET. The change helped them increase the visibility of their candy – which is critical to the success of the brand.
Switching from PVC to the highly recyclable PET plastic also helped Fox's improve the environmental impact of its packaging.
The new PET packaging is produced by RPC Blackburn. A large segment of Fox's business comes from the cash & carry market and visibility on store shelves is critical – the company's candy needed to stand out.
“Brand image is extremely important and the RPC Blackburn jar shows the individually-wrapped sweets at their best,” said Tracey Mattlock, Marketing Manager at Fox's Confectionery.
The company choose lids whose color matches the color of the candy in the jar.
Fox's packaging change is a smart, simple and low cost example of how a company can make a packaging change to accomplish several key goals including sustainability.
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I agree that this was a smart move for Fox. Trends in packaging are moving toward greener, more sustainable options and while it is important for consumers to choose green options, this is not possible until the producers provide these options. Packaging companies, like Blackburn and the company that I work for, Sunrise Packaging, have been making the right moves toward a more sustainable future in the packaging industry. I cannot applaud Fox enough for this decision. It sounds like it was not only a good environmental move, but also a smart brand move, proving that a company can make a smart, environmental packaging change without compromising brand strength.
Posted by: Kirsten | June 16, 2008 at 10:34 AM