Bacheldre Watermill Flour Packaging

Organic flour producer, Bacheldre Watermill has developed an environmentally friendly package design for its new flour packaging.

The company had developed a sustainable package for its flour.  The only component of the packaging that wasn't sustainable was the label. 

Bacheldre Watermill found a solution using a NatureFlex NM film from Innovia and a completely biodegradable BioTak adhesive.  The combination of the previous packaging with the new label have transformed their packaging into one that is highly sustainable.

“With the introduction of these new compostable labels, our packaging is now fully sustainable and is able to achieve biodegradation within just a couple of months," said Matt Scott, co-owner and founder of Bacheldre Watermill.

The company's flour packaging is stylish thanks to some simple graphic design and creative use of the metallised  NatureFlex NM labels.

According to Innovia, NatureFlex NM is a unique cellulose-based film, manufactured from renewable wood pulp and metallised in-house. 

It is the only metallised biodegradable film suitable for home composting because the level of metal is so small - less than 0.02% - which slows the film's degradation by a matter of days but does not interfere with its biodegradability in any other way.

"It certainly stands out as something special in the flour category, and it is!!," said Scott referring to his company's new packaging.

Comments

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