Dundee Brewing Company Changes Packaging in Support of Honey Bees

New York based Dundee Brewing Company makers of the popular Dundee Honey Brown beer have created a "Save the Honey Bee" program. 

The program is designed to raise awareness to the plight of honey bees and support ongoing research efforts to the cause of Colony Collapse Disorder (CCD). 

In 2008 a portion of every Dundee beer sold in the U.S. will be donated to the Foundation for the Preservation of Honey Bees. 

As part of Dundee's new program the company has updated the name and packaging of its flagship beer their Honey Brown Larger.  Dundee Honey Brown's new packaging has been updated to include a prominently displayed honey bee on both the bottle labels and their six and twelve packs. 

“The new name and new packaging for Dundee Ales and Lagers symbolizes the renewed energy and innovation we’re putting behind our brands,” said Patrick Magallanes, vice president of marketing, High Falls Brewing Company. “We’re very proud of our brewery, people, and products. Now, more than ever, the Dundee brand will reflect our rich craft tradition, proud heritage, and award-winning quality.”

The company has also launched a new web site, dundeeforthebees.com to promote its focus on the honey bee and related products and marketing.