Jordans Organic Cereals Packaging

New bio-based plastic packaging for UK-based Jordans Organic Cereals is a major packaging achievement.  The packaging was recognized last month at the 20th DuPont Awards for Packaging Innovation and is featured in a piece by Steve Sterling in this month's Packaging World.  Both Jordans Cereals and the packaging's producer Alcan Packaging were recognized at the DuPont Awards. 

The new packaging uses two different types of bio-based films.  The outer layer is made from Innovia's clear NatureFlex film which was reverse printed according to Steve Sterling.  NatureFlex is made from cellulose derived from non-genetically modified wood pulp.  The inner layer is made from Mater-Bi film from Novamont, according to Sterling.  Mater-bi film is made from non-genetically modified cornstarch. 

Alcan says for the first time, consumers can dispose of their cereal pack in a home or industrial compost thanks to the new packaging.  Developed and manufactured by their Dublin, Ireland plant, the bio-based films, as well as the inks and adhesives used in its conversion, have been certified to conform to the EN 13432 composting standard.

This compostable and biodegradable alternative to polypropylene structures and laminated metallic plastic films was launched following three years of research. “Alcan Packaging is always looking at new ways to expand its product offering and this innovative compostable packaging is the embodiment of our continued efforts in research and development,” said Michael Cronin, president, Food Packaging Europe.

The finished pack provides the same look and feel as a heavy-weight plastic film alternative, with a glossy, printable surface and a tactile finish.

Judges at the DuPont Awards said they felt the use of the bio-based films in the company's cereal packaging was inline with its brand identity and message.  They also commented that the use of bio-based films in packaging in the UK was a significant sustainable development as compared to in the U.S. where facilities are still lacking for proper composting of the materials.